Copyrights, Trademarks, and Patents

CineBacker takes Intellectual Property (“IP”) rights very seriously. This article outlines how CineBacker addresses IP disputes for content on our platform (i.e., the Services). Important Note: This article is not intended to provide and should not be construed as legal advice for any purpose. We recommend that you consult with an attorney before submitting any legal correspondence to us, including a demand letter or a takedown request, or if you have any questions about IP rights.
Copyrights
CineBacker has adopted a general policy regarding copyright in accordance with the Digital Millennium Copyright Act of 1998 (“DMCA”). CineBacker removes material that is the subject of a compliant DMCA takedown notice. Section 512 of the DMCA provides the rules for reporting copyright infringement and for filing a counter-notification. We reserve the right, in our sole discretion, to delete or disable User Content that has been alleged to be infringing, as well as to terminate User accounts associated with repeat infringers. If you’re not sure whether material on CineBacker infringes on your copyright, please consult with an attorney before filing a DMCA notification. Misrepresenting that material infringes on your copyright may subject you to liability for damages, including costs and attorneys’ fees incurred by Respondents or other parties. If someone is infringing your copyrighted content on the CineBacker platform, please send us a takedown notice for that content following the instructions below. Please be sure that it has all the elements listed below, or your notification will not be considered complete.We are not required to take any action on incomplete DMCA notices. Your DMCA notification must include substantially the following (please note that all information must be submitted in English):
If you are reporting the content of a comment, you must include a screenshot or otherwise specify the location of the alleged infringing material. A LINK TO A PROFILE PAGE, WITHOUT MORE, IS INSUFFICIENT FOR CineBacker TO IDENTIFY INFRINGING MATERIAL.
How do I report a copyright violation?
Once you have all the information you need for your copyright infringement notification, please send the complete notification to CineBacker’s registered DMCA Agent by mail or email (Email preferred). Designated DMCA Agent (this information may change from time to time): CineBacker Gemma House, 39 Lilestone Street London NW8 8SS Email: info@cinebacker.com
What happens after CineBacker receives the notice?
When we receive a complete DMCA takedown notice, our policy is to remove the infringing material or disable access to a campaign until the dispute is resolved or the DMCA process is complete. We will also forward a copy of the notification to the CineBacker User responsible for the alleged infringing material, along with the Complainant’s contact information.
What if I’m the CineBacker User and I want to dispute the DMCA takedown notice?
If you are the CineBacker User who received a DMCA notification and whose material was removed (the “Respondent”), and you believe that your material has been removed or disabled by mistake or misidentification, you will have 5 (five) business days from your receipt of the infringement notice to dispute the claims in a counter notice. You can do so by submitting a complete counter notification by email to our registered DMCA agent (see above). Please note, we are not required to act on incomplete DMCA counter-notifications. For the counter-notification to be complete, it must include substantially the following (please note that all information must be submitted in English):
If you would like to be able to remove the contested material and CineBacker has disabled access to your CineBacker account or Campaign after we forward a DMCA notification to you, please contact us. We may decide, in our sole discretion, to briefly reactivate your account for the sole purpose of allowing you to remove the contested material. Failure to follow CineBacker’s instructions regarding reactivation may result in permanent suspension of the Respondent’s CineBacker account. Under the DMCA, any person who knowingly materially misrepresents that material was removed or disabled by mistake or misidentification may be subject to liability.
What happens next?
After we have received your completed counter notification, we will forward the counter notification to the Complainant. We may then decide, in our sole discretion, to reinstate the removed material or reinstate the CineBacker account between ten (10) to fourteen (14) business days following CineBacker’s receipt of the counter notification, unless we receive written notice from the Complainant that they have filed an action seeking a court order relating to the alleged unauthorized use of the copyrighted material. As a reminder, if you fail to provide the information or otherwise follow the procedures outlined above, we will take no action.
Trademarks
The DMCA does not cover trademark infringement, and CineBacker has a different process when it comes to certain types of trademark infringement claims. You may report violations of only registered word, phrase, symbol, and/or design marks. For unregistered trademarks and all other types of trademarks, including trade dress and non-traditional marks such as sounds, smells, and colors, the process outlined below does not apply and we require a valid court order before we can take any action on those types of trademark-infringement claims. For information on the process of registering a trademark, please consult with an attorney or refer to the United States Patent and Trademark Office website.
How do I report a trademark violation?
If you believe that your registered word, phrase, symbol, and/or design mark is being infringed on the CineBacker platform, you may email the following information to info@cinebacker.com (please note that all information must be submitted in English):
Misrepresenting that material infringes on your trademark may subject you to liability for damages, including costs and attorneys’ fees. And remember, only the trademark owner or their authorized representative may file a report for trademark infringement.
What happens after CineBacker receives the notice?
When CineBacker receives a complete trademark infringement notice for a covered trademark violation (as explained above), we will review your submission, and take whatever action we deem appropriate in our sole discretion. The response to such notices may include removing or disabling access to material claimed to be the subject of infringing activity and/or terminating the infringing user’s account. Looking to use CineBacker’s trademarks for your campaigns? Please visit our Brand Resources Guide.
Patents
If you believe that a campaign is offering an item or service that infringes on a valid and enforceable patent, please follow the process below and submit your complaint to info@cinebacker.com. Remember to include all the following information in your message:
Please note that you may be liable for damages (including costs and attorneys’ fees) if you materially misrepresent that material is infringing your patent(s). We will review claims of patent infringement and remove from public view any campaign that is the subject of a court order finding infringement.

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